About us


Illusions Online was established in 1997 by entrepreneur Faisal Memon, to modernise and automate the complex task of creating, distributing and delivering dynamically packaged travel and destination activities.

With over 19 years of experience meeting the needs of the travel industry across five continents, and winner of numerous travel technology awards, Illusions is a global leader in supplying its enterprise systems to Tour Operators, Travel Agents and Destination Management Companies.

In 2010, Illusions saw an opportunity to make the hotel, tour, transfer and package data it holds available to its own clients and third parties to trade (book), effectively creating the first on-line global B2B market place for land-based travel, named iWTX.

IWTX now holds inventory in excess of 55 million rooms in 600,000 hotels, and thousands of tours, transfers and ancillary services. It is accessible daily by over 100,000 users to book travel and has seen the volume of travel booked through it rise to $500 million annually. Uniquely the market place allows traders to both buy and sell land-based travel products and services.